Contextual audience data, powered by Skydeo
Reach Audiences by What They Read and Watch.
Contextual audience segments across 30 content categories and 1,100+ topics, powered by Skydeo. Built from real content consumption signal and ready to activate on the platforms you already buy on.
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- 1,100+ contextual segments
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- 30 content categories
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- Live on every major platform
Skydeo ContextualGraph™ is a Skydeo audience data product that provides contextual audience segments across 30 content categories and more than 1,100 topics, built from real content consumption signal and ready to activate on every major advertising platform.
Audience Segments
Contextual segments by content category, ready to activate.
Business, Finance & Careers
News, Science & Technology
Sports & Recreation
Lifestyle & Shopping
Entertainment & Media
Auto, Travel & Real Estate
30 content categories in total, including Health & Wellness, Education, Fine Art and Events. Custom contextual segments built on request.
Live Where You Buy
Segments delivered as marketplace audiences, deal IDs or direct pushes, usually live within 48 hours.
Who It’s For
Brands
Reach people while they engage with content that matches your category, without relying on third-party cookies.
Agencies
Add contextual relevance to any plan. Pair Skydeo ContextualGraph™ with Skydeo behavioral and purchase audiences for sharper targeting.
Platforms & Publishers
License a ready-made contextual taxonomy mapped to industry-standard content categories, delivered to your stack.
Frequently Asked Questions
What is Skydeo ContextualGraph™?
Skydeo ContextualGraph™ is an audience data product from Skydeo. It gives marketers contextual segments across 30 content categories and more than 1,100 topics, from business and technology to sports, travel and entertainment, built from real content consumption signal and ready to activate on every major advertising platform.
How do I activate Skydeo ContextualGraph™ segments?
Activate segments through Skydeo Audience Manager (SAM), The Trade Desk or the LiveRamp Data Marketplace. Choose the categories you want and Skydeo delivers them as marketplace audiences, deal IDs or a direct push to your platform seat. Most segments are live within about 48 hours of the request.
What platforms support Skydeo ContextualGraph™ audiences?
Skydeo ContextualGraph™ audiences run on The Trade Desk, LiveRamp Data Marketplace, Skydeo Audience Manager (SAM), Google DV360, Amazon DSP, Xandr/Microsoft and Yahoo DSP, plus more than twenty additional DSPs and clean rooms. If your platform is not listed, Skydeo can usually deliver through a direct push or custom integration.
Can I get custom contextual segments?
Yes. Skydeo builds custom contextual segments on request, for example a combination of topics for a product launch or a category paired with Skydeo purchase or behavioral audiences. Custom segments are scoped quickly and typically delivered to your activation platform within about 48 hours of the request.
Who uses Skydeo ContextualGraph™?
Skydeo ContextualGraph™ is used by brands, agencies, platforms and publishers that want to reach people based on the content they engage with. It is often paired with Skydeo behavioral and purchase audiences to add relevance and scale to campaigns across display, video, CTV and other programmatic channels.